So many statuses, so little time. Whether you are managing your personal brand across Twitter, Facebook and Instagram or managing 20 social media profiles for your company, how does one[...]
Peyton Manning helped bring the Denver Broncos to the AFC Championship game with the team’s win over the San Diego Chargers on Sunday, but that’s not all he won at;[...]
Ask those cute AT&T kids who they think is the better superhero, Thor or Loki? Ron Burgundy selling Dodge Durangos? Using a movie promotion budget to instead make a disaster[...]
What percentage of your company’s marketing is inbound marketing? For most, inbound makes up a small percentage, while outbound marketing is the major focus of most marketing budgets and resources.[...]
Video for Instagram launched today – allowing users to create 15-second videos. Brands have jumped on the update and created their first InstaVideos. The video feature comes with its own[...]
As the Facebook ad industry continues to grow, how does your brand’s ads match up against the competition? Salesforce has released a report on the social advertising market, which represents[...]
Social media engagement should be measured by shares, mentions, and conversations – meaningful and active interactions. So why are brands still measuring likes, fans, and followers as an indication of engagement?
Brands are favoring tracking shares over likes in campaigns, from a recent AdAge article. Check out these reactions from social and digital marketers.
See how brands have been using Twitter’s latest app, Vine, in innovative ways and how you can incorporate Vine into your social media marketing plan.
Social content curation is a trend made with Tumblr and YouTube and has increased due to social curation sites such as Pinterest and Instagram. The main issues marketers face in content strategy is the resources for creating unique, engaging content for their communities. In today’s world, marketers can now reach out to their most passionate fans, their community, to curate relevant, interesting content.