Today’s digital crumbs cover social media campaigns from Wimbledon, how to measure and report on social media engagement, new personal assistant app Donna launches, and more.
Tagged: measure social media
Social media engagement should be measured by shares, mentions, and conversations – meaningful and active interactions. So why are brands still measuring likes, fans, and followers as an indication of engagement?
Today’s technology, marketing, and lifestyle brief covers a new space mission, Salman Rushdie’s Midnight’s Children comes to the silver screen, Twitter’s latest deal with Starcom, Netflix Q1 report, and more.
Today’s technology, marketing, and lifestyle brief covers studies on how much a Facebook fan is worth, Twitter and BBC’s collaboration, Netflix’s new series, pros and cons of Reddit this week, and more.
Today’s brief covers the growth of social media worldwide (clue: the US isn’t in the lead), Amazon Prime’s new deal, GigaOm acquires PaidContent, Path comes under fire for violating privacy, and much more.
Today’s brief covers a big threat to Facebook, how to measure social media conversion effectively, thoughts on the new Bay Bridge, the masterminds behind the VW Darth Vader ads, and much more. Read on!
In today’s morning brief: fur vests, Twitter valuation, NYC foodies are big spenders, and more!