Digital Crumbs June 27 Edition
Today’s digital crumbs cover social media campaigns from Wimbledon, how to measure and report on social media engagement, new personal assistant app Donna launches, and more.
Tagged: measure social media
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Shares over Likes, Fans and Followers: Measuring Social Media
Social media engagement should be measured by shares, mentions, and conversations – meaningful and active interactions. So why are brands still measuring likes, fans, and followers as an indication of engagement?
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Digital Crumbs April 23 Edition
Today’s technology, marketing, and lifestyle brief covers a new space mission, Salman Rushdie’s Midnight’s Children comes to the silver screen, Twitter’s latest deal with Starcom, Netflix Q1 report, and more.
Digital Crumbs April 19 Edition
Today’s technology, marketing, and lifestyle brief covers studies on how much a Facebook fan is worth, Twitter and BBC’s collaboration, Netflix’s new series, pros and cons of Reddit this week, and more.
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Daily Brief 2.8.12
Today’s brief covers the growth of social media worldwide (clue: the US isn’t in the lead), Amazon Prime’s new deal, GigaOm acquires PaidContent, Path comes under fire for violating privacy, and much more.
Daily Brief 2.7.12
Today’s brief covers a big threat to Facebook, how to measure social media conversion effectively, thoughts on the new Bay Bridge, the masterminds behind the VW Darth Vader ads, and much more. Read on!
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Morning Brief 12.16.10
In today’s morning brief: fur vests, Twitter valuation, NYC foodies are big spenders, and more!