Today’s brief covers a big threat to Facebook, how to measure social media conversion effectively, thoughts on the new Bay Bridge, the masterminds behind the VW Darth Vader ads, and much more. Read on!
1. Who are the most influential social CEOs? Can you name the top social CEOs? Jack Dorsey (Square, Twitter), Richard Brandson (Virgin America), and Pete Cashmore (Mashable) come to mind immediately for me. Check out Reuters’ List, compiled from Klout data and see how many of your guesses were accurate. [Reuters]
2. Twitter rolls out brand pages. Twitter’s new brand pages are starting to come to light, and they have done a great job. Twitter started rolling out brand pages at the end of 2011 as they start thinking more seriously about revenue generation. [GigaOM]
3. The thought process behind the VW Super Bowl ad. This is a really interesting piece on how the creative team at Deutsch LA came up with the idea for this year’s VW ad, under the pressure of having to top the wildly successful first ad (which received almost 50 million views on YouTube). [BusinessInsider]
4. Infographic: multiple personalities of coffee. This one was totally made for me. [Visual.ly]
5. The new Bay Bridge. Ever since I moved to San Francisco, I’ve been watching engineers build this incredible structure of the new Bay Bridge. There’s been tons of discussions about when it will be completed, will they tear down the existing bridge (which I find just as nice as its ever-popular sibling Golden Gate), and what is that huge tower for? Well, the answers are here, and it is planned to open in 2013, yes the old bridge will be torn down, and the tower is actually a suspension tower, built to sway in a major earthquake. In fact, the entire bridge is meant to sway with a large earthquake (which is being predicted to happen before 2036). [NYTimes]
6. The biggest threat to Facebook? Well, I think this is a bit of stretch to call it the biggest threat, but its certainly a valid one. One of the problems in using Facebook is the ability to share photos via mobile, as its a terrible user experience, takes too long, and makes you go through multiple screens. Enter Instagram, which does this beautifully and very successfully. Facebook’s apparently working on this, but they have a lot of catching up to do. [BusinessInsider]
7. The increase in collaborative consumption. 2012 is being hailed as the year of peer-to-peer sharing. A sharing economy accomplishes [Mashable]
8. Measuring social media effectiveness. Its the million dollar question, but a new start-up called SocialFlow is trying to answer. SocialFlow’s algorithms basically figure out when your audience will be most receptive to your message, sends it out then, and then ties it back to business goals, incorporating Google Analytics. [TechCrunch]
9. Spending less time on Facebook? Do you find that you are spending less time on Facebook lately? GlobalWebIndex has released its latest research findings, and one interesting point is that over the last three waves of research in 2011, GWI found that Facebook users globally have decreased the frequency of regular Facebook activities, such as sending messages to friends. On the flip side, social networking in general has increased significantly, up to 56% from 36% of global Internet users in the first wave of research. Check out the rest of the findings here. [TheNextWeb]
10. Happy birthday to Charles Dickens. As its Charles Dickens’ birthday, Amazon is offering a free Kindle download of his most famous, A Tale of Two Cities, a book I have never been able to finish. [Amazon]
That’s all from me today. Comments and suggestions below!