Today’s brief covers whimsical street art, the top 45 places to visit in 2012, Red Bull’s content strategy, how Harry Potter came to life on the big screen, a curated shopping experience for men, SMS helping rural farmers in India, and much more. Read on!
1. From sketch to screen, take a look at how the artistically beautiful Harry Potter films came to life. [Vanity Fair]
3. After the mishaps of Path and Hipster accessing users’ contact lists without permission, Apple has released a statement specifying that any app must explicitly ask for permission before accessing a user’s contact list. Check your App Store updates, there is sure to be a slew of updates coming soon. [Mashable]
4. NYTimes Travel has released its 45 places to visit in 2012; its nice to see more American cities on the list this year than the usual array of solely international cities. How many have you visited/are planning to visit this year? [NYTimes]
5. I’m starting to see LEGO applied in more and more everyday ways; this latest video is no different. Check out this prosthetic arm made completely of LEGO. [TheNextWeb]
6. Whimsical street art: its amazing how art can transform an ordinary water tower. [This is Colossal]
7. Men, need some fashion help? Frank and Oak is coming to the rescue. Aimed at the 20 – 35 male, you enter your clothing preferences on the site, and once a month you get a customized email of items for sale based on your interest. Pick the top 5 you like, and they ship to you for free. Return what you don’t like, and pay for what you keep (this sounds suspiciously like Warby Parker’s business model). [TechCrunch]
8. What makes a good user experience great? Here’s the top 4 reasons from the Interaction Design Awards, which focus more on empowering the user than the coolest technology. [FastCoDesign]
9. Intuit uses SMS to connect rural farmers in India to prospective buyers, providing them with real-time pricing information. This service has already gained more than 500,000 users and helped farmers earn an average of 20% more income. This is pretty awesome because agricultural prices in India fluctuate crazily, and Deepa Bachu, the brains behind this concept, understands all the intricacies with the agriculture market in India and hopes to incorporate all of those into this system. [FastCoExist]
10. Keeping it simple. Red Bull’s content strategy does just that and is one of top 50 brand pages on Facebook. Red Bull has kept its brand messaging simple and consistent – “Gives You Wings” – and uses that in both online and offline branding. The hashtag #GivesYouWings works seamlessly across the various sites where its fan base lives, making it easy to create content and help it go viral. [Contently]
That’s all from me today. Submissions and comments below!