Today’s brief is full of goodies. Check out who’s at the top of the Reputation Quotient poll, MySpace making a comeback, the best Indian restaurants in London, a bathtub made of books, and more. Read on!
1. Apple tops the Reputation Quotient list, released by Harris Poll this week. The 6 factors that go into determining a company’s reputation are products & services, workplace environment, emotional appeal, social responsibility, vision & leadership, and financial performance. Other companies in the top 10 include Kraft Foods, Amazon, and Coca-Cola. [PRNewsWire]
2. Gamificiation; its in the minds of every consumer-focused start-up. Foursquare came running out of the gate with the “Mayor” status, but that status only caters to the super power-users. Gamification systems should ideally have multiple levels of achievements and rewards, so you can engage on any level. As more and more companies add gaming rewards into their products and services, will there be a social gaming overload, or will people continually want to play to achieve? [TechCrunch]
3. Is MySpace making a comeback? The numbers are starting to tell that story. The site has added over a million new users after launching the MySpace Music Player in December. Now partially owned by Justin Timberlake, the site’s new strategy seems to be focused on making it the marketplace for new and unsigned music artists. Do you think MySpace’s comeback will be a success? [Mashable]
4. Apple is significantly increasing its investment in India. Apple already spends about $100 million annually, mainly with consultancy firms Infosys and Wipro, of which the latter has becomes Apple’s main application and software tester. [TheNextWeb]
5. Just in time for a Europe trip; the best “authentic” Indian restaurants highlighted in London, according to the NYTimes. Now, we already know that London has the best Indian food outside of India. I’ll circle back after I visit to see how good these reviews are. [NYTimes]
6. Your pet may be more socially savvy than you. The pet industry is incredible (from obedience lessons to fancy spas to gourmet doggie cookies) and now its gone digital. My preferred monthly subscription is Birchbox, but now, there’s Barkbox for pet owners. Pet records are also getting digitized, and many brands are starting to use social media to spark engagement and brand awareness. [Mashable]
7. What’s the weather like outside? We ask ourselves the same question every morning as we stand in front of our closets, half-awake, trying to figure out what to wear today (unless, of course, you live in Singapore where its always hot). The Cryoscope comes to the rescue; a small, aluminum cube that you touch to actually feel the perceived temperature outside. There’s quite a few hazards that come into mind (what if it gets too hot, gets into contact with water, etc.) but as a proof-of-concept, I think this is a fantastic idea. [FastCoDesign]
8. I recently ate at Farmstead in Napa, which is a farm-to-table restaurant and loved the food. I began to wonder if it were possible for other restaurants to be able to detail where exactly their ingredients were coming from, and lo and behold, there’s a site for that. On Real Time Farms’ site, you can see a restaurant’s menu and be able to see the connection from ingredient to farm. While the site is still growing, I would love to see this really kick off. [FastCoCreate]
9. I’ve been watching a lot of Property Brothers lately, and the most recent episode included a wife that HAD to have a clawfoot tub in her bathroom (which they did eventually find). Vanessa Mancini took the term “bathe in knowledge” literally and built a functional bathtub out of books. Now, this is my kind of tub. [Boing Boing]
That’s all from me today. Submissions and comments below!