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I believe that the core of any brand is storytelling and creating connections. I collaborate with startups on creating and communicating their unique brand stories and developing lasting connections, whether in branding initiatives, social media strategies, community management tactics, and/or more traditional marketing means.
What’s my story? My entrepreneurship dreams started early, having run my own neighborhood newspaper in high school, acting as editor, writer, and paper
boy-girl. I went on to Babson College, bouncing around in courses in literature, entrepreneurship, marketing and Spanish. Armed with dreams of entrepreneurship and marketing (and a goal to someday live in Europe), I jumped into the corporate world at Bertelsmann, where I developed and implemented employer branding initiatives, created marketing collateral, and built a user community around an internal applicant tracking system. I then decided to get into the “movie business” and joined NCM Media Networks, creating integrated marketing strategies for brands such as HP, Sprint, General Mills, and P&G to showcase their stuff on the big screen (and the online screen, and the mobile screen).
After a romantic sunrise proposal and a 3,000 mile move to the sunnier coast, I joined zozi to ramp up social media, build a community and create the best customer experience for zozi activity seekers. The entrepreneurship bug kept nagging and after marrying the love of my life, I started consulting for startups and have not looked back. I picked up writing again, developing this blog as a home for my thoughts on all things marketing, social media, and tech, and joined the writing team for Techli, reporting on technology, startups, and innovation.
Interested in figuring out your social media? Want to build a community and the best social customer experience? Need a brand book and a content strategy? Let’s chat!