Happy Friday! Here are this week’s top 5 digital crumbs.
Move over, Google Glass, here comes Google Contact Lens. This new “smart” contact lens will monitor glucose levels for people with diabetes, using tiny micro-sensors in between two layers of lens material. Google is working with the FDA to bring these lens to market and with the resources and technology at hand, this could be a reality sooner then later for Google.
Twitter already has an existing deal with American Express, where cardholders can tweet to save deals to their AMEX card. If this deal with Stripe goes through, then this opportunity will be opened up to brands, allowing consumers to truly tweet-to-buy. This opportunity could be really interesting during live TV programming (buy that Pepsi that Sofia Vergara is advertising, now!).
Google bought Nest, the company behind your connected home thermostat and smoke detector. Concerns have been raised this week on how Nest will maintain the integrity and privacy of its data. While Google and Nest have both stated that Nest will remain a separate entity, can you imagine Google Shopping Express sending you cough syrup and tissues after Nest senses you’ve been sick in bed for a week?
The role of the CMO has been highly scrutinized in recent years due to the incredible changes happening in marketing and technology. Gone are the days of the marketing star CMO; now the CMO is not only marketing-savvy, but entrepreneurial and technology skills are quickly becoming a necessity to succeed. This AdAge article gives a great rundown of the personalities tomorrow’s CMO will need to continue to trailblaze in today’s competitive landscape.
These are pretty terrifying, but accurate, realistic renditions of emoji. It’ll make you think twice about using those emoji in text messages.
See you next week! Have any interesting stories to share? Let us know in the comments below!