Peyton Manning: Winning at Football and Social Media

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Peyton Manning helped bring the Denver Broncos to the AFC Championship game with the team’s win over the San Diego Chargers on Sunday, but that’s not all he won at; with a few simple words – Omaha and Bud Light – Manning created a social media wave of tweets and responses.

Anyone who watched the game live could hear Manning’s audible calls of “Omaha! Omaha!” throughout the game. Omaha Steaks responded in kind with this amazing tweet, which has been retweeted over 2,000 times since this morning.

The city of Omaha, Nebraska also thanked Manning for his 44 shout-outs during the game with this fun tweet:

Bud Light also had another winning moment: in the post-game press conference, Manning said, “what’s weighing on my mind is how soon I can get a Bud Light in my mouth.” Bud Light’s digital agency AKQA quickly jumped on this with a Vine video that has gone viral – gaining over 500,000 impressions and over 5,000 retweets since last night.

Was it pre-meditated or a stroke of marketing luck? Call it what you like – but kudos to Omaha Steaks, the city of Omaha, and Bud Light.

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— ashley

Ashley is a digital marketing strategist who has led marketing, community, and social media positions at both Fortune 500 companies and start-ups. Fascinated by the trends and data in the social media world, she stays on the cutting edge of tech startups, social media emerging trends, and new ways to innovate brand and consumer interactions. When not blogging or tweeting or Instagramming, Ashley can be found exploring, whether in the city by the bay or adding stamps to her passport.

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