Digital Crumbs June 27 Edition
0All the Grand Prix winners from Cannes 2013 [FastCoCreate]:
Check out all 13 winners of the Grand Prix at this year’s Cannes Lions. One of my favorites is “Dumb Ways to Die” from McCann Australia for Metro Trains and “Daily Twist” by Draftfcb 360i for Oreo.
Adidas runs real-time campaign for Wimbledon [Digiday]:
Adidas is running a real-time Twitter game for Andy Murray fans. Fans who watch Murray’s matches can tweet where they think Murray will hit the ball on the opponent’s side (in a virtual grid set-up) with hashtag #hitthewinner. Every time Murray hits the winning shot in one of the grid squares, winning entries can win a variety of prizes, from clothing and footwear to tickets to his next match.
Personal assistant app Donna goes live [TechCrunch]:
Donna, a new personal assistant app from Incredible Labs, goes live today for iOS. While there are other competitors out there (Sunrise, Tempo, Osito), I have to say I like Donna’s look and feel the best so far. You can customize from where and how you will travel to your appointments (car, walk or bike) and Donna gives you directions. Let’s see how accurate she is after a few days!
Foursquare borrows a feature from Facebook [Sprout Social]:
The latest update from Foursquare allows you to check-in friends when you check-in, an ability that Facebook has long had in its check-in feature. Friends can approve or deny check-ins, just like the tag approval setting on Facebook.
Measuring social media engagement [Social Bakers]:
How do you measure social media engagement? Social Bakers takes their formula and applies it across Facebook, Twitter and Google+ to make comparable metrics. The infographic then compares engagement rates between Mercedes-Benz and Audi; who do you think has higher engagement?
The top social media conversations about brands [Digiday]:
Social analytics platform Track Social tracked the conversations about brands across the top social networks – incorporating conversations with a brand as well as conversations about a brand. The top 10 are: Pepsi, Disney, ESPN, Walmart, Dunkin’ Donuts, Fox News, Coca-Cola, WWE, MTV, and YouTube. Check out the statistics for each brand in the link.
Social Media celebrates Supreme Court overturning DOMA [AdAge]:
Some fantastic tweets and posts from brands celebrating marriage equality after the historic decision by the Supreme Court yesterday.
Clinkle wants to virtualize your wallet [TechCrunch]:
Clinkle, a new mobile payments app, from a team of former Stanford students, raised a $25M round. The look and feel of the app emulates your wallet and provides peer-to-peer and group payments, similar to Paypal and Venmo. Users use Clinkle cash to pay each other, with Clinkle cash being funded from your bank account. They have a unique spin on gaining signups – any school that gets 1,750 students to enter their email address will allow Clinkle to launch at their school. Similar to virtual invitation waiting lines (a la Mailbox and Tempo), students can see their place in line and invite more friends to move ahead in line.