Today is the first day of summer, and the longest sun-lit day of the year. Get out and enjoy the warm sun (after reading today’s crumbs, of course).
Instagram launches its Vine competitor [Instagram Blog]:
Instagram launched video for Instagram yesterday, allowing users to create 15-second videos. Many brands have already posted their first video Instagrams (check out my post here). You can download the update on Apple’s App Store and Google Play.
Target launches new partnership with Feed Projects [AdAge]:
Target is treating its newest partnership with Feed Projects like one of its design collaborations, putting together a product campaign backed by a TV, print, and digital marketing campaign. The Feed Projects collection will provide a direct give-back – for example, buy a blanket, provide 24 meals.
Turning real-time marketing moments into lasting marketing moments [FastCoCreate]:
Social media campaigns, such as Oreo’s “Dunk in the dark” during this year’s Super Bowl, create incredible real-time marketing and brand awareness, but how do you extend and make those connections long-lasting? These moments are opportunities for brands to create conversations with consumers, but the brand then needs to continue that conversation to create further engagement and develop a relationship with that now-engaged consumer.
Facebook updates Page Insights [Facebook Studio]:
Facebook is making changes to Page Insights in response to Page owners suggestions. One of the changes is making it easier to see how an individual post performed via a scorecard (see photo below). Another major change is showing People Engaged – showing you not only who you reached, but also who has engaged with the post, whether or not they like the Page. The updates are rolling out slowly to all Page admins, and should be available to all Page admins by late summer.
Google/YouTube wants to help you make videos [AdAge]:
YouTube has launched a pilot program to educate advertisers on creating engaging content on YouTube. Brands involved in the pilot include American Express, Johnson & Johnson, and PepsiCo. The program will also give advertisers access to resources such as Brand Labs and YouTube Space in Los Angeles.
Mashable launches Social Lift Platform [Mashable]:
Mashable Lift for Brand Partners is a self-service platform that allows brands the ability to push social assets on Mashable. DigitasLBI and VaynerMedia are part of this service launched at this week’s Cannes Lions. Check out the full press release here.
Recent Acquisition and Funding Announcements
- TripAdvisor acquires GateGuru
- ScribbleLive, a real-time content creation and distribution platform, raises $8M in Series B funding
- FiftyThree, a software and design creation house, raises $15M in Series A funding (the startup behind the ever-popular iPad app Paper)