Here’s what caught my eye today:
A brand that does good [FastCoExist]:
Warby Parker and charity:water, two companies doing good, have had Lane Wood working to create a brand that does good in the world. At charity:water, Wood spearheaded the “Water for Schools” initiative, empowering students to make an impact by fundraising for clean water around the globe. He then went to Warby Parker as the Director of Social Innovation, expanding the company’s social reach. Now, having launched his own company, Woodwork, Wood focuses on helping founders create social enterprises.
Facebook to streamline ad units [AdAge]:
Over the next 6 months, Facebook is streamlining the number of ad units available, making it a bit easier for advertisers to plan their media budgets and better optimize their Facebook ad spend. “Sponsored Stories” is one product that will be going away, at least in its current form. One of the new ad formats will contain “social context” – showing friends’ engagement with the brand.
The six types of digital consumers [Compete Pulse]:
GroupMNext and Compete released a study today on the “Modern Digital Consumer Journey” – defining six specific types of digital consumers. The whitepaper in the link has some really interesting data on these consumer types, as well as the infographic showing the various paths of these consumers.
Uber lowering rates to stay competitive in SF [TechCrunch]:
With some stiff competition in the Bay Area (mainly Lyft and SideCar), Uber may be playing with lower rates on the UberX service to stay competitive. Over Memorial Day weekend, for example, instead of the usual “price surge” email for a holiday weekend, I got a “we’re lowering rates” email, which was a nice change. As of now, the price reduction is expected only in San Francisco.
Nielsen expanding internationally [PerformanceIN]:
Nielsen is expanding its Online Campaign Ratings internationally – to Australia, Canada, Germany, and Italy. The ratings product is currently available only in the US and Canada. The online ratings product helps brands prove ROI on dollars spent online by combining TV and online data to provide a comprehensive demographics overview for brands.
Declutter your Instagram feed [TechCrunch]:
If you’re like me, you follow far too many people on Instagram. Well, Instafeed to the rescue. This app allows you to create custom feeds of Instagram accounts, a la Facebook and Twitter lists. I think this is a great idea, especially for social media marketers. You can now create industry (or even competitive) lists to monitor different feeds without cluttering your own feed.