Here’s what caught my eye today:
1. Twitter has launched a new advertising product called Lead Generation Cards this week. Essentially, the cards allow users to submit their email address without leaving Twitter or filling out any forms. Currently only available to Twitter’s managed clients, Lead Generation Cards are expected to roll out to other businesses soon. [Twitter]
2. Mailbox, my new favorite app on the iPhone, finally comes to the iPad. Founder Gentry Underwood showcases the new app in the link. [TechCrunch]
3. Think Silicon Valley is the only hotbed for startups? Check out these London startups making a dent in the scene. [Mashable]
Digital Marketing News
1. Viacom released the results of a study done on the relationship between TV and social media usage for Viacom users. Main results from the study are that viewers use social media to stay informed about show times, keep up with show news, and access exclusive show clues. Viewers who liked a show’s Facebook page or followed a show’s Twitter handle were 75% more likely to watch the show. The relationship between TV and social media seems to just be cracking the surface; this study shows a ton of opportunity for TV show brands to engage with social media users in ways they haven’t before. [Viacom]
2. Starwood Hotels has an interesting marketing immersion program to truly understand the local demographic. By relocating the team to fast-growing markets such as Dubai and China, Starwood gains a wealth of knowledge about the local economy, culture, and design that they can then incorporate into their hotels. [AdAge]
3. The investment community is getting on the social media bandwagon. 40% of investors are already using social media as one of their sources; this and more fun facts from this infographic by Market Wired.
4. GE has always been one of my favorite brands on social media. This is a great infographic showcasing GE’s social media strategy and how successful it has been. [Swayy]
5. Do you know your brand’s reputation online? This infographic from MDG Advertising showcases some great hits and misses of brands managing their online reputations, and tips on how to manage yours better.
1. Summer travelers, get ready for some changes in airline travel. American Airlines has added a new Group 2 boarding for passengers flying without any overhead bin luggage. Other airlines have also increased their change fees. Check out the full details in this WSJ article.
2. What is love? Famous definitions from 200 years of literary history. [Brain Pickings]