Here’s what caught my eye today:
1. In an effort to help ease security and identify verification when booking on airbnb, the site is launched a new feature called Verified Identification in the U.S. Users will be prompted to verify their offline identity by uploading a passport, driver’s license, or answering historical questions (similar to what you do during a credit report check). The feature is currently opt-in, but hosts can require users to go through this new identification system prior to booking rooms (the hosts themselves would have to be verified before making it mandatory for guests). Currently, only 25% of US users will be chosen at random to go through the verification, but airbnb plans to increase that in the future. [TechCrunch]
2. Fab has relaunched their site today, looking more like a design version of IKEA rather than simply selling unique goods from partners. The site is broken up by room, color, designer, etc. so you can really break down and focus on the specific type of design you’re looking for. Fab, like Warby Parker (see my April 24th daily brief), now has a brick-and-mortar presence in Hamburg, Germany. Check out Founder & CEO Jason Goldberg’s post on his blog BetaShop.
3. The Webby Awards have announced the 2013 winners of the 17th Annual Webby Awards. Among the winners – Frank Ocean for Webby Person of the Year, Tumblr for Best User Experience, The New Yorker for Best Writing (Editorial), and Mashable for Blog – Business.
4. Twitter updated the Vine app today, allowing Vines to be shot from the front-facing camera and the ability to mention users in comments. [TNW]
Digital Marketing, Social Media, Branding News
1. CPG brands are finding success with mobile advertising, mainly using video to push social media campaigns and user engagement. 44% of CPG brands have implemented video as a post-click action, compared with 16% of all advertisers. P&G, for example, uses mobile video in a medium that their target market commonly frequents. [eMarketer]
1. Jawbone has purchased BodyMedia, one of the leading wearable health tracker companies. This acquisition allows Jawbone to get into the health sensor market, and sets it apart from its competitors Nike and Fitbit. Stay tuned for a wearable Jawbone, coming soon. [TechCrunch]
2. In more Jawbone news, the audio and fitness company has opened a new API, allowing UP fitness data to be shared with other apps. Apps such as MyFitnessPal, LoseIt, and MapMyFitness can now incorporate UP data into their own apps, using users a better way to holistically see their fitness data in one view. [The Verge]
3. The Netherlands celebrate Queen’s Day today and in age-old tradition, Queen Beatrix abdicated the throne to her son, Willem-Alexander. Although the royal family does not have much political power, they are immensely popular and symbolically significant. Check out photos from the celebrations and the induction ceremony. [The Atlantic]
What inspired you today?