Here’s what caught my eye today:
1. Yelp has partnered with Locu, a menu platform for local businesses, to bring real-time updates to menus on Yelp’s site. Locu has also recently partnered with WordPress to allow restaurants to easily add their Locu-powered menus to their blogs. [TechCrunch]
2. Netflix released its first-quarter numbers, showing positive growth in both revenue and subscribers. It looks like the original programming vertical is paying off; 2 million subscribers added this quarter, compared to 1.74 million added first quarter of 2012. What remains to be seen is if they can continue putting out original, captivating programming. Next up is Hemlock Grove, which is absolutely nothing like House of Cards. [TechCrunch]
Digital Marketing, Social Media, Branding News
1. Matthew Keys, who was fired by Reuters for violating the company’s social media policies, has sparked an interesting debate on the line between professional and personal actions on Twitter. According to Reuters’ Twitter guidelines, journalists are required to identify themselves as Reuters employees and that their tweets are personal opinions and not reflective of Thomson Reuters. According to Keys, Reuters had a problem with his work on Twitter being associated with the fact that he was a Reuters journalist. While this situation continues to unfold, it begs many a question. Do you/should you identify yourself as an employee of your company on Twitter? Does your company have social media guidelines and policies in place? How much say should your employer have over your personal social media presence?
2. Twitter has struck a deal with Starcom MediaVest Group, bringing Twitter’s advertising platform to brands such as Coca-Cola, Proctor & Gamble, and Microsoft. While details of the deal haven’t been disclosed yet, one can assume that these big brands are starting to pay attention to the power of Twitter. If the breaking news power of Twitter over the course of last week’s events in Boston is any indication, one cannot discount the power and reach Twitter has now and will continue to have as it becomes more impactful and essential. [TNW]
3. Get ready for #ComedyFest, a Comedy Central festival running on Twitter and Vine from April 29 – May 3. Twitter will also live-stream a comedy skit panel. [TNW]
4. A study done by Ragan, a online resource for communications, shows some interesting stats of social media personnel presence in companies. 42% of companies only have one social media person on staff, and almost 90% measure social media success in terms of likes and followers. [Ragan]
1. One of my favorite authors, Salman Rushdie, collaborated with director Deepa Mehta to bring his infamous book Midnight’s Children to the silver screen, releasing this week to larger audiences. Rushdie’s latest book, Joseph Anton, is a memoir of his time during the fatwa, and he speaks to both the memoir and the process of turning this incredible book to film in this feature article in New York Magazine. [Vulture]
2. The Mars One company wants to send you to space to build a colony on Mars to live, work, and… die. If accepted, you’ll never return to Earth. Applications are now being accepted, starting with submitting a short video of why you think you should be selected. The company hopes to send 4 astronauts on this mission in 2023. [Fast Company]
What inspired you today?