Here’s what caught my eye today:
1. Angie for AngelList allows you to take your AngelList communication on the go. Angie also aggregates news and press coverage added by startups into one scrollable view. [TNW]
2. Jolidrive, a dashboard cloud service for managing all of your data, had added search to its already impressive functionality. [TechCrunch]
Digital Marketing, Social Media, Branding News
1. How much is a Facebook fan worth to your brand? According to a recent survey by Syncapse, the average Facebook fan is worth $174. This average ranges greatly from the high (Zara at $405) and the low (Coca-Cola at $70). Additionally, the study measures habits of fans versus non-fans. Click through to Mashable for the full article and to Syncapse to download the study. Is the methodology sound or flawed? What do you think?
2. In another study done by the International Data Corporation, smartphone use has increased for users as soon as they wake up, as they check their Facebook newsfeed, send messages, or post an update. [eMarketer]
3. Twitter and BBC have partnered together to launch the first “in-tweet branded video” content to coincide with a scripted television series. Details are still fuzzy on the mechanics of the deal, but stay tuned for more to come. [Mashable]
1. Are you a freelancer, consultant, or someone who manages his or her own schedule? Check out this article on organizing your day for peak creative performance. [Fast Company]
2. Netflix’s latest original series, Hemlock Grove, is now available on the streaming site for your viewing pleasure. The tone of this series is very unlike its political drama predecessor, House of Cards, in that it is much darker, more violent, more about guilty pleasures. [TechCrunch]
3. Reddit has been praised and berated many times in the events of the past few days. The site has done a great job of piecing together information, in real-time, but has also failed, significantly, in incorrectly labeling a missing person as one of the possible suspects. Crowdsourcing criminal investigations is a dangerous line to follow; in the case of the NYC subway station attack, blog commentators were able to identify and locate the suspect within minutes, whereas the NYPD couldn’t track him in the three weeks that followed the mugging and attack. In the case of the Boston events, the New York Post plastered on its front page photos of possible suspects that had been named so by social media, wrongly naming innocent persons. Check out the timeline of how Reddit got it right and wrong in this Fast Company article.
What inspired you today?