Its the first day of spring and time to brush off this blog and re-ignite my daily briefs!
Without further ado, here’s what caught my eye today:
1. This is my kind of agency: The Pop-Up Agency is a group of Swedish design students who plan to spend the next 15 weekends flying into various countries, working on a project, and providing solutions, all in 48 short hours. In a world where we have pop-up shops, pop-up restaurants, and even pop-up bars, why not take the concept to work? Consultants travel around the world meeting clients as it is, so why not make that the core of your agency? Follow the students on their blog here. [GOOD]
2. Google’s latest offering, Keep, is taking a stab at both Evernote and Pinterest. Currently only available on Android, the app allows you to type or record quick notes, as well as pin photos, all of which can be accessed through the web-based dashboard. Google says that it will integrate with Google Drive down the line. [TechCrunch]
3. “Tech and the City” is a new book by VC Alesandro Piol and Maria Teresa Cometto, recounting NYC’s tech and startup community, why it started late, and where its going. The book is available on Amazon, and free to borrow for Amazon Prime members. [AVC]
4. Klout launched Klout for Business today, giving businesses insights into and where and how their core influencers are engaging with their brand. While Klout has been consumer-focused until this point, its clear that managing this type of social data is more relevant for businesses. Have you had a chance to play with Klout for Business yet? Thoughts? [GigaOM] and [Klout]
5. A new book, written by the former CEO of P&G, talks about the shift in thinking of combining the disciplines of marketing and strategy. Historically, marketing and strategy have existed separately, where marketing focused on how to make sales and strategy focused on how to beat your competition. Over time, the two have integrated as strategy figured out knowing what the customer wants is tantamount to success, and marketing figured out the strategy of the 4 P’s. I haven’t read this book yet but its next on my list! [HBR]
6. A recent article on NYMag, entitled “The Retro Wife”, speaks to the shift of gender roles back to more traditional times, where the wife manages the home and children while the husband goes to work. This comes at a really interesting time, with Sheryl Sandburg’s book, “Lean In”, speaks to almost the exact opposite goal for women, that they should focus on getting into the boardroom and focusing more on their careers and having that “ideal” balance of career and life. The NYMag article, however, makes some points that can’t be ignored, and probably appeal to a lot of young women like myself. Being “the retro wife” doesn’t mean diminishing our careers, but realizing a different focus on life. Most women quoted in the article found their lives to be much more rewarding than having two parents working full-time, racing home at 5:30 to get dinner on the table, do laundry, and drop off the dry cleaning. There are strong opinions on both sides of the fence; where do you stand? [NYMag]
7. Touchscreen maps to come to the New York City subway? This is happening, people. Each kiosk will feature a 47″ touch screen, containing information such as outages, track changes, and most importantly, navigation. Touch your destination and the map will calculate directions for you. There will also be the potential for two-way communication and allowing downloadable maps in the future. 90 kiosks will be installed this year, including at Grand Central and Bedford Station. [FastCoDesign]
8. On the heels of my Vine post yesterday, Vine has just announced a new collaboration with Tribeca Film Festival. The contest, called #6secfilms, is currently accepting entries. The winner gets $600 ($100 for every second). [TechCrunch] and [Tribeca Film Festival]
9. Ever wanted to quit your job and travel the world for a year? Me too. Here’s a great infographic that averages the cost of taking on such a challenge. Note to self: better start saving. [Visual.ly]
10. In infographic fun, check out the anatomy of a cupcake. [This is Colossal]
What inspired you today?