Today’s brief covers the new iPad, influencer marketing, Super Tuesday results, the Red Cross goes social, tweet to get discounts with your AMEX, an interactive content marketing panel, and more. Read on!
1. Did you miss this morning’s Apple event? Check out gdgt’s full live blog (with photos)! High level – new iPad, a bunch of new software for the iPad, and “more to come in 2012”. [gdgt]
2. PayPal is branching out in the payments space with a new integration with TabbedOut, allowing restaurant and bar patrons to pay their tabs via PayPal. While TabbedOut is currently only available at about 400 locations across the country, the PayPal integration is premiering at SXSW this weekend, so that will hopefully give the app the boost it needs to continue expanding. [GigaOm]
3. Influencer marketing – its not about your Klout score, its who you talk to. For brands, this means connecting with those key consumers who value and trust your brand, as those are the ones who are more apt to share your brand with their friends and social circles. [AdAge]
4. Super Tuesday wrap-up: Romney still looks to be the frontrunner for the Republican nomination. Check out NYTimes’ awesome map, with a breakdown by state, nominee, and individual votes. [NYTimes]
5. The Red Cross is going social. They have launched a Digital Operations Center, the first social media monitoring platform to aid humanitarian relief. Volunteers can apply to help in digital operations now too; the Red Cross is working on a certification program for these volunteers. [Mashable]
6. First Foursquare, now Twitter. Now you can tweet and get discounts with AMEX. Sync your Twitter account with your American Express card and you will be able to tie offers from merchants by using a hashtag. Check out @amexsync for more details. [GigaOm]
7. This is a fantastic panel surrounding content marketing from Fast Company. Questions covered include why create content (vs brand advertising), why marketing on the web is all about content, and of course, what affects the bottom line the most. [FastCoCreate]
8. Pixar characters have been reduced to two-color, minimalistic posters by designer Wonchan Lee, but they are just as emotional and effective. Wall-E is my favorite. [FastCoDesign]
9. 3 winning stories of entrepreneurial inspiration, presented by my alma-mater, Babson. [Mashable]
10. Please watch this video (if you haven’t already). Joseph Kony is one of the worst war criminals, and Invisible Children is out to use social media to help stop him. Already 4 of the trending topics on Twitter globally are related to this mission. Please watch and share. [TechCrunch] [YouTube]
That’s all from me today. Submissions and comments below please!
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