Today’s brief covers why gaming is good for you, Starbucks’ new store concept, cupcake ATMs, how filmmakers tell stories, translate the web while learning a new language, and more. Read on!
1. Here’s some information that every gamer will love. A recent study shows that hours of intense gameplay is beneficial, “improving creativity, decision-making and perception.” The study also shows that children who played computer games scored higher on standardized tests of creativity. Consumer spending on games is no small market; in 2010, a whopping $25.1 billion was spent, split among content, hardware, and accessories. [WSJ]
2. Did you know blackjack was originally only available in the state of Nevada? Dr. Edward Thorp, a card-counting mastermind, plays at the Blackjack Ball in Vegas every year. He developed the first-ever counting strategy, and has written a best-selling book, called Beat the Dealer, about his card-counting strategies. This article sounds like the movie 21 (although that is based on the MIT Blackjack team). [Daily Beast]
3. Have 450,000 staples handy? This guy did, and he made a crazy mural out of it. [This is Colossal]
4. Starbucks is trying to reinvent themselves with this store concept in Amsterdam. This is definitely a cafe I could spend hours in. [FastCoDesign]
5. New Yorkers, get ready to feed your cupcake desires at any time of day, or night. Sprinkles ATMs are coming to a neighborhood near you. [Huffington Post]
6. Netflix is reportedly trying to work with cable operators to provide its streaming services via cable boxes. Comcast already has its own VOD service, and HBO recently stopped supplying DVDs to Netflix when it launched its own HBO GO. It seems to me like Netflix is trying to play catch-up in a losing battle. [The Next Web]
7. Did you see Dr. Seuss’ The Lorax this past weekend? The animation had the biggest opening of 2012 to-date, bringing in just over $70 million for its opening weekend. But did the movie stay true to the characters, the book, and the emotional attachment children have to Dr. Seuss’ books? This article speaks to the methodology producer Chris Meledanri went through in developing this film. [FastCoCreate]
8. Learn a new language, translate the web. That’s what Duolingo is aiming to do, after realizing that good machine translation won’t be around for at least 20 years. Knowing that there has to be some human element to translation, they believe they have figured out how to scale it appropriately without having it cost a fortune. Enter, the Duolingo service. [FastCoDesign]
9. Andrew Stanton, the filmmake behind Wall-E, Toy Story, and the to-be-released John Carter, gives a great TED talk on how to tell a story. His advice – start at the end and work your way back. [TED]
10. Digital advertising is on the rise. Leading digital advertisers plan to spend about half their budget on brand-focused advertising, which is up from 25% a few years ago. Within that budget, roughly 27% makes up social media advertising. Sounds like social media is the place to be. [AdAge]
That’s all from me today. Submissions and comments below please!