Old Spice’s campaigns with Isaiah Mustafa are nothing short of genius. Their most recent campaign is taking a whole new spin on replies on twitter. For followers who mention Old Spice in their tweets, a Youtube video response shows up with Isaiah responding in character. The video responses have been absolutely hysterical, but I have to agree with Dave Knox (his thoughts here), that The Ellen Show response might be the best.
This is a really interesting and unique way for a brand to do social media outreach and viral campaign. Most brands have been able to take on twitter accounts, blogs, etc. to maintain an on-going conversation with consumers, but this is one of the first (if not the first) time I’ve seen practically live video responses to consumers. This is one brand I will continue to follow; their social media team keeps cooking up these great ideas. and moreover, I’ve even got my boyfriend wearing Old Spice now!