My passion for all things social media stems from my first job out of college where I introduced the concept of connecting companies with current and potential employees through social media means. I proposed that our companies (I was working for Bertelsmann at the time) create social media identities and begin sharing content, videos, images, with consumers to give them the “inside look” at this media conglomerate and give consumers the ability to share that content across any medium they wanted (via blog, twitter, email, flickr, etc.). I’ve since left Bertelsmann, but their social media strategy has grown significantly since then and I’m proud to say that I was so involved from the get-go.
Companies now, more than ever, have so many opportunities to connect with their consumer – Facebook, Twitter, MySpace, Videoegg, Digg, Delicious, Tumblr, WordPress, Blogger, the list goes on and on. In today’s digital age, companies need to have a social media strategy just to keep up with the curve. To get ahead of the curve requires really thinking about connecting to the consumer in unique ways, such as foursquare/yelp integration for people who check into movie theaters, malls, retail stores, etc. and giving them access to exclusive discounts, time-sensitive coupons and more.
More to come later… this is just the beginning!